Cochlear Company profile
The video I chose to evaluate was a profile video for Cochlear. Cochlear is a scientific company that creates, produces, and sells hearing implants. Overall, I thought the video was very effective and quite enjoyable. It's use of B-roll, while minimal, was good. It showed images of people who have received implants from Cochlear and the Cochlear building. As for sound, while the video did not have any verbal narration, it did have a song playing in the background. I believe the song choice was good because it was simple and repetitive, a trick that helps them get stuck in their viewers minds and makes it memorable. It was also a very cheerful song, which lent to the idea that Cochlear is a good company that helps make people happier with their products. Much of the video was written text, graphics, and images. There were some photos that had great lighting and placement. The simplicity of the rest of the video made it very enjoyable to watch. They kept to a simple color pattern of black and yellow, which also lends to the company's logo. They kept the writing short and easy to read.
The video did a wonderful job of showing everything that Cochlear is, does, and what services it offers. It also gave reasons that the viewer should use and trust in their company and their products. I felt this was a wonderful video that follows the typical guidelines mentioned throughout our book.
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